Pioneering cloud solutions
for Media and Entertainment

Dear Visitor,

Welcome to our website. I am Baskar Subramanian, CEO and Co-founder of Amagi.

In 2008, when we started Amagi, my co-founders and I had a vision. We wanted to harness the power of cloud technologies and enable it to drive business transformation in television broadcasting and advertising. It was then an industry deeply hardware-intensive, operations-heavy, and expensive to get into. We understood that it had huge potential to be positively impacted by cloud capabilities. Content creation could be democratized. Video content to suit each viewer could be created and delivered. Advertisers could attract buyers with personalized ads. That envisioning of future of television was the beginning of Amagi’s journey. 12 years later, we continue to build channel creation, distribution and monetization products that are transformative and unique, keeping the changing viewer preferences at the center of our innovations- be it broadcast or streaming TV.

In the past year, the pandemic brought forth unique challenges to the media and entertainment industry that threw a spotlight on the advantages of virtualization. The result was a sharp increase in the demand for cloud services. Amagi’s product portfolio was built with the core objective of making broadcast and streaming TV operations simpler, cost effective and rapidly scalable. In the last year, we enabled customers to extend distribution and earn advertising dollars while saving up to 40% in cost of operations compared to traditional delivery models. We also deepened our engagement with Free Ad Supported TV platforms, making us the ideal go-to partners for content creators worldwide who wish to capitalize on the rising popularity of connected TV.

The positive trends in the industry made a favourable impact on our growth. Our annual revenue grew by 136% in the fiscal ending March 31st. We expanded into newer markets globally. We onboarded new customers and continued our partnership with existing ones. New members joined the Amagi family in the US, UK and India to better support our customer growth. All in all, it was a gratifying experience to lead a team that worked tirelessly to produce the best of cloud technology innovations and maintain the highest standards of customer service.

However, while there was much cause for celebration, there was also cause for concern.

The pandemic was spreading at an alarming rate the world over, and the effects were particularly devastating in regions where Amagi has a presence – US, UK and India. In these moments of uncertainty and fear, Amagi continuously reviewed its business continuity plan to ensure that the health and safety of the staff was prioritized, whilst maintaining service excellence and high-quality support to all our valued customers.

In these uncertain times, we at Amagi continue to do what we do best - create the best outcomes for our customers through effective deployment of our products and services and be a key partner in their growth journeys, while continuing to innovate world-class technology solutions that would transform the media and entertainment industry. And we hope to have the honour of counting you among our trusted partners in the journey ahead.

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