Amagi FAST Report #5: Thriving In A Changing World
Free Ad-Supported Streaming TV (FAST) continues to show promising growth
- Uncover the rise of CTV - the ultimate catalyst for FAST growth.
- Learn how CTV advertising is a golden opportunity waiting for advertisers.
- Gain an understanding of content genre performance across regions.
Explore how the FAST industry is set to soar, even amid economic turbulence. Our new report unveils viewer preferences and habits that are revolutionizing TV consumption based on Amagi's US consumer survey findings. Find out more about FAST’s resilience in various financial scenarios.
Americans worry that a recession will erode their purchasing power, with 71% anxious that their wages might not be enough to meet their expenses. In such a situation, we will likely witness an increase in subscription cancellations as paid entertainment takes a back seat. What does this mean for FAST? It finds itself in the unique position of further accelerating in the event of an economic slowdown.
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