Estrella Media Bolsters and Expands Its Leading Presence in Spanish-Language FAST Channels with Amagi

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today announced an expansion of its partnership with leading Spanish-language media company Estrella Media to streamline its ingest segmentation, creation, distribution, and monetization of its Free Ad–supported Streaming TV (FAST) channels.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide. EstrellaTV, its national broadcast television network, is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms. The company’s four FAST channels include EstrellaTV; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. and have a digital content reach of more than 10 million video uniques and 280 million minutes per month.
 
Amagi has been part of Estrella Media’s FAST and virtual broadcast operations since 2021. Amagi’s industry-leading solutions, Amagi CLOUDPORT, and Amagi PLANNER were selected to enhance end-to-end video streaming operations and capabilities, including broadcast-grade channel playout, advanced automation and personalization of playlists and EPGs, comprehensive viewership, and ad analytics. Amagi THUNDERSTORM was deployed to monetize its content using dynamic ad insertion. 

Estrella Media’s digitization and foray into FAST, with the support of Amagi’s cloud-based technologies, helped them achieve remarkable growth in their digital business in 2022. The four FAST channels from Estrella Media were distributed to leading FAST platforms in the US, and in the coming year, the company intends to enhance its existing FAST channels, launch more FAST channels into the market, and distribute internationally using Amagi’s global FAST network. 

“Our transition from traditional to digital, and from on-premises to cloud-based CTV, has been made possible with the help of Amagi. Their tech stack and expertise in the FAST landscape has accelerated our digital video streaming business at a tremendous pace and set us up for continued growth,” said René Santaella, Chief Digital and Streaming Officer, Estrella Media.

“We’re thrilled to have helped Estrella Media bring their culturally relevant programming to the CTV audience, scaling their monetization goals in the process and helping them become a leader in the space. We look forward to continuing the journey, enabling Estrella to reach new heights in the dynamic FAST environment,” said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi.

Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi’s clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Cinedigm, Warner Bros. Discovery, Fox Networks, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, Tegna, and Vice Media, among others.

For more information about Amagi and its streaming TV solutions, visit www.amagi.com.

About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content. 

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. 

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.  

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars. 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Estrella Media Contact
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

About Amagi
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ content brands, 800+ playout chains, and over 2000 channel deliveries on its platform in over 40 countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, and Singapore; broadcast operations in New Delhi; and an innovation center in Bangalore.