FAST in APAC: Uncovering key insights & analyzing growth drivers in the region
APAC continues to see good growth numbers in Free Ad-supported Streaming Television (FAST), transforming how consumers engage with content. This surge in popularity is driven by a combination of factors, including the proliferation of Connected TV (CTV) devices, the preference for ad-funded content among viewers, and the vast content libraries available to content owners and distributors. Many streaming TV viewers in the region opt for ad-supported content over paid subscriptions, highlighting a lucrative opportunity for FAST channels to expand their ad inventory.
Moreover, the ease of creating FAST channels with minimal entry costs allows for the diversification of content offerings, catering to a wide array of interests and tastes.
As FAST continues to gain traction, it presents a compelling model for monetization and user retention, emphasizing the importance of delivering a quality ad experience to maintain viewer engagement.
What you'll find in the latest Amagi Insights:
- What is FAST and what are the main types of FAST channels
- The latest FAST trends in the APAC streaming market
- Reasons for the tremendous growth of FAST in the APAC region
- Top FAST genres in APAC