Industry Reports
Amagi FAST Report #9: From backstage to center stage
The fastest growing model in streaming
- Understand how content owners and Free Ad-supported Streaming TV (FAST) platforms benefit from hyper-personalized content, localization, and improved content discoverability.
- Learn how advertisers succeed with personalized ads, improved ad loyalty, and reduced ad drop-offs.
- Unlock the full potential of business returns for every stakeholder involved.
FAST is experiencing phenomenal adoption and growth worldwide. With this growth comes opportunities for FAST services, content owners, and advertisers to explore ways to enhance viewership and maximize revenue.
Notable numbers from the October 2023 Amagi Consumer Survey:
- About 70% of the respondents experience confusion about what to watch next
- 55% of the survey respondents indicated they rely on browsing to discover content
- 81% of viewers prefer ignoring ads
- 50% of survey respondents find personalized recommendations and content suggestions on Connected TV (CTV) helpful