Key benefits
Leveraging Amagi Thunderstorm, our advanced dynamic ad insertion technology, and Amagi ADS PLUS, our real-time CTV advertising marketplace, as an integrated solution for publisher monetization unlocks many incremental benefits including enhanced monetization, better efficiency, and improved user experience.
Advanced monetization capabilities
Maximize revenue by allowing advertisers to compete in a unified auction instead of static waterfall set-ups. Integration across the Amagi suite also facilitates more seamless contextual packaging to further boost CPMs and fill rates. Amagi ADS PLUS leverages real-time programmatic connections to drive demand and boost fill rates.
Streamlined technology and relationships
Amagi provides an end-to-end solution across content creation, distribution, and monetization with a single team focused on your success. With a more unified view across sales channels, content owners can leverage insights and best practices from the Amagi ADS PLUS marketplace to optimize across demand partners.
Better user and ad experience
Granular control and optimization opportunities surrounding the length, placement, and frequency of ad breaks. Amagi’s integrated solution also facilitates better management of the frequency of specific ads appearing within each pod. Easily deploy innovative non-linear ad formats across both direct and programmatic sales channels with unified control over scheduling.